Joomla SEO is no different than any other web design platform. Performing search engine optimization on a Joomla Website is no different than optimizing a HTML – CSS website.

Even though Joomla is a CMS written in PHP language the techniques are the same. You are still working with the basic structure of a web page. All the basic principals are the same. As a Joomla Web Design specialist, I personally find that Joomla is a powerful website design platform to work in.

• Page Titles – Your page titles are one of the first things that the search engines view when crawling a web page. Name you page titles relevant to the contents and targeted keywords and long tail keyword phrases. All your pages must have different titles.
• Meta Description – As in all websites Joomla or otherwise the meta description is very important. Take the time to develop good meta descriptions. Joomla meta descriptions as in all web design platforms should be them related. This means the meta descriptions should reflect the content and page titles. Hopefully you have developed a theme for the individual page you are writing. As in the page titles meta descriptions should all be different, even if the content is similar to other pages in your Joomla website.
• Content – I will coin a phrase here that is more relevant now than ever with the new Google algorithm. Content is King! When writing a page for your Joomla website take the time to write relevant content that follows the theme of the page. Keep on subject. Each page should be written to target one keyword or keyword phrase that you are marketing.
• Optimize your H-tags - Do not use the h-tags to style content. H-tags are like red flags to the search engines. They say hey there look at me! I am important. Use the H-tags to define content. I personally use the H-tags as headers to break up content so it is not so blocky. I use the keywords and long tail keyword phrases that the page is about.

Joomla SEO is relatively easy to master if you do your home work. Joomla is also very powerful platform to design websites in. There are some who say that CMS websites are hard to SEO. I only have one thing to say to them. If you understand SEO and what the search engines are looking for Joomla SEO is no harder than a static website. In fact I truly believe if Google had emotions it would be in love with Joomla. Google likes content management systems in general.

Jim Hay is a Joomla Web Design specialist. His company, Jim Hay SEO, specializes in developing business websites that need to rank extremely well in the organic search engines.