The world of web is expanding by leaps and bounds everyday and so does the rise of the stiff battle to make your website stand higher on the search engines. However, in this run the local businesses get lost and also struggle to be there on the list for the relevant keywords or phrases. Google has well understood this need of the local businessmen and hence it has recently changed its algorithms. This change has enabled the local items to be displayed in the search results for relevant keywords.

The users definitely look for the local results in many cases while searching something on the web. For example, the user might need some locksmith services and therefore searches for the keyword locksmith along with the name of the resident city. This makes the search engine provide the user with relevant results for the specific entry searched by the user. According to a research, nearly 70 % of users perform local search for some or the other household products or services.

Make sure that you check that your website is displayed on the search engine list when the keyword of your business is searched. You can simply perform a search on Google by using your business keyword. In the search results you will be able to see your website being displayed besides the map and location. You can also check the same for Yahoo search engine as well.

How to Make Your Website listed on the Google Local Listings or Yahoo! local?

For getting your website displayed for local search you need to first register with Google. You need to create an account with Google Local Business Center wherein you will be able to create a unique username and password. Once you are logged in to the account you have got to enter all your business information including the name of your company, address, contact number/s, website URL, office timings, and options for payment and so on. These are all the basic details along with this you also need to provide a short description of your business and category under which you wish to display your business. After this is done you will be provided with a PIN number through SMS or phone you need to enter this pin number and verify the details provided by you. Once all the details are verified your website will start displaying on the Google when your business related keyword is searched.

The process is similar for Yahoo! local as well but the only difference is that you will have to pay a charge for it. The charges vary according to the location of your business.